Products and batches
Create products, register batches and issue identities. Every passport traces back to the batch it came from.
WICOVA for Brands
See what happens after the shelf.
Once a candle is sold, most makers know nothing about how it performs in the customer's home. WICOVA closes that gap with real-world product data from the first activation to the last burn.
Dashboard concept
One product, every batch, the whole range.
Products / Candles
Black Rose & AmberLive
6 batches · 220g · 48hLast 90 daysIllustrative · demo data
Activated candles1,846+214 this month
Burn sessions11,2846.1 per candle
Avg. lifespan47.8hEstimated · rated 48h
Customer rating4.7/ 5Repeat intent 82%
Burn sessions per daySessionsActivations
JunJulAugSep
Burn issues · Vision
- Mushrooming4.6%
- Tunnelling2.1%
- Soot1.3%
- Most common room
- Living room
- Average burn session
- 2h 41m
- Scans per candle
- 3.4
Recent activations
| Candle ID | Batch | Time |
|---|---|---|
| 0001842 | BRA090926 | 19:12 |
| 0001839 | BRA090926 | 18:47 |
| 0001821 | BRA080826 | 18:02 |
| 0001818 | BRA080826 | 17:31 |
What you will understand
Ten questions no sales report answers.
Aggregated by product, batch and fragrance. Delivered as the pilot matures.
- ActivationsHow many products come to life, and how long after purchase.
- Burn sessionsFrequency and length of use, per product and per customer.
- Product lifespanEstimated life achieved against the rated burn time.
- Product usageTime of day, day of week, and the rooms products are used in.
- Fragrance behaviourWhich notes hold attention and which are lit once and forgotten.
- Quality issuesTunnelling, soot and mushrooming reports, from Vision and from customers.
- Repeat-purchase signalsWho is close to finishing, and which product they are likely to want next.
- Batch performanceCompare batches on lifespan, issues and ratings to catch drift early.
- Customer engagementScans per product, return visits and the features customers actually use.
- Product feedbackRatings and notes captured inside the passport, tied to a real product.
How brands use it
Create products. Issue passports. See what happens next.
Passports and identities
Assign NFC and QR identities to units, monitor activations and confirm products are genuine.
Insights and alerts
Dashboards for the whole range, with alerts when a batch drifts on lifespan or a quality issue rises.
Independent makers
Enable a single product line, learn how it burns in real homes, and turn every candle into a reason to come back.
Fragrance houses
Compare fragrances and batches across a range. See which notes retain customers and where quality drifts.
Retailers
Offer a connected experience under your own brand and understand the products your customers keep lighting.
The WICOVA pilot
Enable one product line. Learn everything.
The pilot is small by design: one product, its batches, and the customers who light it. Enough to see the shape of the data before scaling the range.
What the pilot includes
- One product line enabled end to end
- Anti-metal NFC tags and WICOVA cover labels
- Passports for every unit in the pilot batch
- Access to the WICOVA for Brands dashboard as it develops
- A direct line to the WICOVA team and a say in the roadmap
Data principles
Trust is the product.
Aggregated by default
Brands see patterns across products and batches, not individual customers.
Owned by the customer
The passport belongs to the person holding the product. Optional account, never required.
Honest numbers
Estimates are labelled as estimates. Nothing is presented as measured until it is.
Become a WICOVA-enabled brand.
Tell us what you make. We'll tell you what the pilot would look like for your range.